Some guy has a post up that compares investments in Apple products - e.g. iPhone, iPod, Powerbooks,...- with what similarly timed investments in shares of Apple stock would have returned.
Obviously, it's a highly selective trough-to-peak comparison at the moment.
The only nice part about it, is that it essentially mocks those Apple-worshipping geeks who ran out and bought every new and slightly-tweaked product.
Of course, without that irrational consumerism....the stock wouldn't have risen 40-fold over the past seven years.
(Note the stock was dead money, flat, for the 16-year period 1988-2004. Don't be surprised if that trajectory re-emerges.)
BTW, contrived comparisons like this are nothing new. I remember reading somewhere, perhaps in The Millionaire Next Door, that if a married couple who had been smoking a combined 3 packs of cigarettes a day, for 50 years, had instead invested that money in Philip Morris....that they'd be retired happy and healthy, with a $2 million equity position.
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