Thursday, December 23, 2010

Color TV - The Best Marketing Medium For Shiftless Morons

This one is a few years old, but I hadn't seen it before this morning:


The website - YourBabyCanRead.com - has a better video that should autoplay when you click the link.

It looks like total BS, right?

Well it might be and it might not. It probably plays off the truth that these youngsters are capable of a whole lot more than their parents/society expects. So a little *work* will go a long way and turn heads in the process.

Be careful though, that website only lists a $14.95 price BUT I believe that is only the *trial price*. After a month they send you a bill for $100 or so.

Here's another one that I saw this morning on my low def color TV:


Ha!

And that one is even more of a rip at $347. It's got a lovely re-directing domain - WeFixKids.com!!!

What I love about infomercials is though - how they so clearly manifest market demand.

People out there, the lumpen masses, really do just want: a 3 minute workout, get rich in real estate secrets, magic pills for weight loss, the snuggle blanket, male enhancement, and good report cards from well-behaving kids.

I'm not minimizing these popular desires in any way at all.

It's just that there are sundry other ways to go out and achieve these goals, but they all require one significant gesture of self-propulsion...

Yeah, you have to actually get off the couch!

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