Wednesday, December 01, 2010

The Marketing/Usage Divide

I saw this item - the Biju Twin Head Massager - at the mall yesterday. Note the anatomical target on the product box:


But check out the *labeling* on the unabashedly truthful World Wide Web:


It reminds me of those semi-automatic guns that used to sell like hotcakes. They were engineered specifically so it was easy for yahoos to convert them to fully automatic weapons. Paul Mitchell probably has a cache of them!

What do they call this in the Big Pharma world - off-label use or something?

3 comments:

paul mitchell said...

Man, I wish I had some fully auto weapons, I might be able to keep the Mexicans outta my damned garden.

I do not need a prostate massager, though. You should try selling them using a "How To" video, I think that a visual aid would be more helpful with the marketing. Those photos are really unhelpful.

Keith Wilcox said...

Look how the one prong is angled just so slightly! That's so wrong. But, you know there's some grandma out there that's going to get this for her "stressed out" daughter. That'll make for an uncomfortable family Christmas! HAHAA

CaptiousNut said...

Keith,

My uncle and my mother used to trade *gag* gifts each year.

For example, once of of them (can't remember which one) bought the other *solar thigh trimmers*.

Another time, my uncle bought my mother a *vibrating massage stick* - which had a similar deceptive picture on the box.

These gifts were opened in front of the entire extended family. I vividly remember the stick but wasn't old enough to get the joke.

It wasn't until years later when I had HBO and whatnot that I laughed!