"This business has legs": How I Used Infomercial Marketing to Create the $100,000,000 ThighMaster Craze
It was a fast-moving and overall decent business/marketing book, I would say. And it was definitely of interest to me as I continue to develop and market HomeschoolDad.com.
I'm sure y'all, or y'all's parents, have a Thighmaster collecting dust somewhere in the house....it may even still be in the box!
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